Forged a new brand direction for Parents and Parents Latina. Implemented a full redesign and an updated, contemporary approach to photography reflecting modern families, appealing to Millennial and Gen-Z readers, and a wide array of advertisers. Guided the talented art and photo team through the redesign. Directed top-tier photographers and stylists to execute brand content across print, digital, and social platforms. Total audience of 6.6M. Parents landed on the Ad Age Hot List, and received numerous ASME nominations and SPD Awards.
Photo: MEI TAO
Photo: MEI TAO
Photo: MARCUS NILSSON
Photo: JUSTIN FRENCH Type & illustration: Erin Jang
Photo: ERIN KUNKEL
Photo: MEI TAO
Photo: MELANIE ACEVEDO Fashion: Annie Caruso
Photo: PRISCILLA GRAGG
Photo: PRISCILLA GRAGG Lettering: Lisa Congdon
Photo: TIM MARSELLA
Photo: MEI TAO
Photo: PRISCILLA GRAGG
Photo: ERIN KUNKEL
Photo: MELANIE ACEVEDO Fashion: Annie Caruso
Photo: INEZ & VINOODH
Photo: PRISCILLA GRAGG
Photo: DAYMION MARDEL Illustration: Erin Jang
Photo: TED + CHELSEA
Photo: PRISCILLA GRAGG
Photo: JULIA JOHNSON & CODY CLOUD Type & illustration: Erin Jang
Photo: ERIN KUNKEL
Photo: ERIN KUNKEL
Photo: MELANIE ACEVEDO Fashion: Annie Caruso
Photo: TARA DONNE
Photo: DANE TASHIMA
Photo: MELANIE ACEVEDO
Photo: PRISCILLA GRAGG
Photo: MEI TAO
Photo: ARI & LOUISE Lettering: Claudia de Almeida
Photo: VICTORIA KOVIOS
Photo: PAUL THORBURN
Photo: DANE TASHIMA
Photo: STEPHANIE RAUSSER
Photo: BRIGITTE SIRE
Photo: MELANIE ACEVEDO
Photo: THOMAS WHITESIDE Lettering: Lisa Congdon
Photo: PRISCILLA GRAGG
Photo: STEPHANIE RAUSSER
Photo: MELANIE ACEVEDO
Photo: WILLIAMS + HIRAKAWA. Type & illustration: Erin Jang
Photo: PRISCILLA GRAGG
Photo: MEI TAO
Photo: PRISCILLA GRAGG
Photo: ARI & LOUISE
Photo: VICTORIA KOVIOS
Photo: DANE TASHIMA
Executive Creative Director: Agnethe Glatved Redesign Creative Consultant : Deb Bishop Art Director: Emily Furlani Photo Directors: Lily Alt, Mary Cahill, Joanna Muenz Art Department: Jamie Lee, Maria Fernandez-Davila, Olivia LoSardo Photo Department: David Cooper, Erika Thompson, Maggie Blattel Parents Latina Art Director: Andrea Amadio PL Photo Editor: Sarah Blaszczak. Special thanks to Editors-in-Chief: Julia Edelstein, Liz Vaccariello, Grace Bastidas, and Dana Points.